Assign Lead to Nurture Status

Project Leads maintain a status for improved tracking functionality.  Default active Statuses include the following: 

  • New
  • Contacted
  • Nurture

Users can simply change status of any active project lead.  To close a lead as qualified or disqualified, please see the Qualify or Disqualify a Project Lead procedure.

✅ Goal

Place a lead into a nurture process when additional time, information, or customer readiness is required before qualification.

📍 When to Use This

Assign nurture status when a prospect may become a future opportunity but is not currently ready to proceed.

🚶‍➡️ Step-By-Step Guide

📋 Procedure


1. Navigate to Leads

Step 2


2. Select and existing Lead record

Step 3


3. Click the Status dropdown

Step 4


4. Select Nurture

Step 5


5. Click Save to apply your changes and update the lead record.

Step 6


✅ Result

The lead remains in the system and can be revisited when conditions are favorable for qualification.

💡 Tips

  • Schedule future follow-up reminders.
  • Maintain periodic communication with the prospect.
  • Track nurture leads separately from active qualification efforts.
  • Review nurture leads regularly for re-engagement opportunities.

🧭 What Happens Next?

Continue periodic engagement until the lead is ready to be qualified, disqualified, or advanced into the sales process.

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